The Perils of Airline Code Shares
Sharing and Caring
Sharing is caring, or is it? Did Virgin Atlantic, one
of my favourite long haul carriers, care when I was served a rank barbeque
chicken breast on a slime of mash potato with a side of grey broccoli and a
floppy wedge of reconstituted carrot on a Delta aircraft? Did they even know? I
think not. Had Sir Richard Branson seen what I was given to gaze at in 30E on
my return to the UK he would have been truly concerned.
Christmas skies are crowded and the jets are crammed
to capacity. We all know that. I had to book on relatively short notice to fly
to the USA for family business and for press about my book (BRIGHTON BABYLON), my coming novel (SIGNATURE WALK) and
the reality TV show featuring Kellie Maloney I (was) to produce and appear on. Everything airline was full
going across. I needed to get to St. Louis in the heart of America and the only
flight I could get, and I literally got the last seat, was a Virgin flight to
Detroit with a connection onward to my destination.
“It’s the last seat,” the booker stated, “and it’s a
code share.”
My Christmas spirit sank. Code Shares and Alliances amongst a wide range of
carriers gives the traveller more choice of routing to their holiday, home and
business destinations and more flexibility with times of arrivals and dates of
departure (when it’s not Christmas and January…two of the busiest and most
stressful times to fly).
“It’s a code share and although you are booking on a
Virgin ticket, you’ll be on a Delta aircraft.” That was it. I knew the trip
would be tedious. Although I’ve never travelled with Delta I knew it was not
for me. Delta is one of the oldest American airlines and serves a complexity of
national USA and international routes.
Here is the thing; airlines in the USA
tend to oversell their flights. They ram their aircraft with passengers.
Flights are, by and large, always full. Their overseas crews are, by and large,
always of an age. Their younger cabin
crew members, or flight attendants,
are to be found working the shorter domestic routes in North America. The
senior FA’s bid for the more
glamorous European routes so the cabin staff seem to be dour. Hours of dour
ain’t fun.
This Delta flight had no leg room. The food was
particularly under par. They had no duty free to look at in their inflight
magazine. When I asked when they would bring out the duty free cart so that I might
purchase some perfume or a trinket for my wife I was told that, “We stopped all
duty free service 7 months ago.”
I asked for two small bottles of wine with my ‘meal’.
“We don’t do bottles of wine. We do cups of wine.”
At outbound check in at Heathrow I asked if they could
seat me away from any families with small children. “We can’t do that but ask
again at the gate and they will try to accommodate you.”
I did. I was given seat 45D, centre seat, second to
last row on the Boeing 767-400ER service. To my right, one seat away on the
aisle in 45F was an infant in her father’s arms. Right behind me in 46D was a
boy of about three years old whose doting mother thought him the best thing as
he screeched and screamed and kicked my seatback continually all the way clear
across the North Atlantic.
Who would I complain to if I was in mind to do so for
spending close to £1,000.00 to be so uncomfortable and overlooked? Who would I
carp on to about a lack of duty free, one of the joys of cheap shopping in the
skies? Virgin Atlantic? I think not.
Delta? “Sorry sir, we stopped listening to passenger
complaints 7 months ago.”
When you book your next flight having chosen an
airline that you think you quite like the look of and the face of, do yourself
a great favour and ask if it is a code share and exactly what service you can
expect for your money.
Three other things you should know about Delta.
One: On domestic flights within the USA they don’t
take cash. I had to pay with a credit card for my pre-mix Bloody Mary on my
second leg from Detroit to St. Louis, however the cabin crew were friendlier
and decades younger.
Two: The Captain cheerfully announced we would be
served a hot breakfast before landing back at Heathrow. We got a yogurt, a cup
of frozen, yes…frozen orange juice
made from concentrate and a dry caramel chocolate brownie.
Three: Swerve Delta altogether.
Peter Jarrette is an international journalist &
author.
Update: In personal exchanges with Sir Richard Branson's PA and subsequent correspondence with the airline and Delta a travel voucher for a cash sum was awarded me. Virgin Atlantic bent over backward to reassure me that they were concerned about the episode(s) and I had their every sympathy.
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